2011 was a meaningful year for me. It’s the year Thailand matured from being where I live, into being my home. It’s also the year my father passed away. Significant events in their own right, together they led me to think about my life, and the impact I wish to have on my adopted home. Being Jewish [...]
One of the questions I’ve been repeatedly asked by clients is: “What details should I provide on my website’s product pages?” The short answer is: All of them! But seriously… A more elaborate answer is that works well with clients that have existing sales experience is: Be sure to include all the details you [...]
As many of you may already know, I’m a proud member of BNI* United Bangkok – The city’s fastest growing English speaking business networking chapter in the city: * – If you’re unfamiliar with BNI see the end of this post for more info On the 12th of January 2012 we’ll be celebrating our 1st Birthday [...]
It doesn’t take a painstaking study to realize that Web Video consumption and Mobile Internet adoption are closely related. Being a child of the 70s I was recently quite impressed to learn that we’re now spending more time reading our phones that we do newspapers and magazines. Simply go on the public transport system closest to where [...]
Social media ROI is increasingly becoming a topic of interest to Marketing Directors. I recently published my own two cents here – “Social Media KPIs?“ and this post is something of a follow up spawned from the insights gained there, and from my ongoing work with Treepodia following the uses of Online Video for Ecommerce. Interestingly [...]
2011 was a meaningful year for me. It’s the year Thailand matured from being where I live, into being my home. It’s also the year my father passed away. Significant events in their own right, together they led me to think about my life, and the impact I wish to have on my adopted home. Being Jewish [...]
One of the questions I’ve been repeatedly asked by clients is: “What details should I provide on my website’s product pages?” The short answer is: All of them! But seriously… A more elaborate answer is that works well with clients that have existing sales experience is: Be sure to include all the details you [...]
As many of you may already know, I’m a proud member of BNI* United Bangkok – The city’s fastest growing English speaking business networking chapter in the city: * – If you’re unfamiliar with BNI see the end of this post for more info On the 12th of January 2012 we’ll be celebrating our 1st Birthday [...]
Magento is one of the most powerful and robust open source ecommerce platforms available to online vendors. We love it for it’s smart feature set, robustness, and intuitive interface. It’s our “platform of choice” when building ecommerce websites for our clients, and its ongoing development is pretty much guaranteed now that it has been purchased [...]
It doesn’t take a painstaking study to realize that Web Video consumption and Mobile Internet adoption are closely related. Being a child of the 70s I was recently quite impressed to learn that we’re now spending more time reading our phones that we do newspapers and magazines. Simply go on the public transport system closest to where [...]
Holiday Edition covers: 3 Things You Need to Know for Your Website to Succeed Viral Videos – Are they good for you? A Founder’s interview with Richard Buckley from Honk Kong based startup PureMetalCards.com From our partners: Case Study – Product Videos Boost Jewlery Conversions by 247% Christmas Party!!! 3 Things You Need to Know [...]
LinkedIn Company Pages are one of the less known, but more powerful tools the platform offers. A LinkedIn company page enables you to: Better market your company via increased visibility and credibility Publish jobs for fees starting at US$95 for a 30-day posting in Thailand Publish services and request testimonials from clients Watch out! One of the annoyances I’ve [...]
Social media ROI is increasingly becoming a topic of interest to Marketing Directors. I recently published my own two cents here – “Social Media KPIs?“ and this post is something of a follow up spawned from the insights gained there, and from my ongoing work with Treepodia following the uses of Online Video for Ecommerce. Interestingly [...]
Increasingly businesses are adopting social media as part of their marketing, and with good cause – Consumers are no longer simply hitting the web to run generic business related searches. More and more often they’re also including social web queries in their research, to try and get the low-down on a particular company, product or [...]
Last week I had the great pleasure of being invited to give a workshop at one of Pacharee (Nui) Pantoomano‘s monthly BNOW events at the The Foreign Correspondents Club near Chidlom BTS. Concept The workshop’s concept is that: “Your website is only as good as the opportunities it creates for your business” I truly believe all online marketing efforts [...]
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