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Featured Articles

  • How Mobile Internet, Tablets, and Smartphones are Changing the Way Businesses Operate

    How Mobile Internet, Tablets, and Smartphones are Changing the Way Businesses Operate

    The mobile internet revolution, alongside the rise of new touch screen devices, is having a big impact on businesses around the world, but some aren’t taking advantage of the benefits they offer.

  • Content is King by Bill Gates

    Content is King by Bill Gates

    The depth of vision expressed in Bill Gates’s “Content is King” article from 1996 is truly incredible, and reaffirms my notion that “There’s Nothing New Under the Sun” when it comes to human behavior. How this relates to Online Marketing is a theme I’ve personally been developing in courses and seminars for the past 5 [...]

  • What do you know about the first 50 years of Internet History?

    What do you know about the first 50 years of Internet History?

    These past few days I was working on a presentation that tells the story of: The Internet’s first +50 years  We don’t normally think about it, but most of us, despite being everyday benefactors of the bounty this technology generates, know precious little about the amazing story of how it came to be. Don’t believe [...]

  • Resolutions for a New Year – Giving Back

    Resolutions for a New Year – Giving Back

    2011 was a meaningful year for me. It’s the year Thailand matured from being where I live, into being my home. It’s also the year my father passed away. Significant events in their own right, together they led me to think about my life, and the impact I wish to have on my adopted home. Being Jewish [...]

  • Product Details to Include on Your Ecommerce Site

    Product Details to Include on Your Ecommerce Site

    One of the questions I’ve been repeatedly asked by clients is: “What details should I provide on my website’s product pages?” The short answer is: All of them!   But seriously… A more elaborate answer is that works well with clients that have existing sales experience is: Be sure to include all the details you [...]

109 Guidelines for Improving Your Social Media Messages

109 Guidelines for Improving Your Social Media Messages

109 design guidelines for usability of Twitter tweets, Facebook wall postings, LinkedIn updates, as well as RSS news feeds. Based on Nielsen Norman Group‘s user research. See on www.nngroup.com Via - Vimi Related articles 40 Ways to Get Banned From the Top 5 Social Networks Improving Social & Subscription Calls to Action – Whiteboard Friday

Google Product Search to become Pay-To-Play

Google Product Search to become Pay-To-Play

Google to decommission the free Google Product Search and changing it into “Google Shopping”. Sadly only merchants who pay will be listed…. : ( See on searchengineland.com | Via - Vimi – The Inside Scoop Related articles Use Product Videos To Keep the “Google Shopping” Grinch At Bay! Is Google Shopping Good For Your Business?

Using Video To Recover From A Google Algorithm Update

Using Video To Recover From A Google Algorithm Update

See on Scoop.it – Vimi – The Inside Scoop Dr. Melody King, VP of marketing at Treepodia, recently wrote an article called “Pushing Back on Google Penguin: How to Improve SEO with Video Links“. It’s not so much about Penguin, as it is generally improving your ranking using video. Really, this is about doing better [...]

Keyword Optimization for Video: 4 Tips To Maximixe SEO Benefit

Keyword Optimization for Video: 4 Tips To Maximixe SEO Benefit

Like on-page text content, video SEO requires indepth keyword research to ensure the right keywords are being targeted.

How Mobile Internet, Tablets, and Smartphones are Changing the Way Businesses Operate

How Mobile Internet, Tablets, and Smartphones are Changing the Way Businesses Operate

The mobile internet revolution, alongside the rise of new touch screen devices, is having a big impact on businesses around the world, but some aren’t taking advantage of the benefits they offer.

How Many Users do you need for a meaningful Usability Study?

How Many Users do you need for a meaningful Usability Study?

User tests are the most accurate way of analyzing your web/app performance, and drawing conclusions to power improvements. They are however time consuming and potentially expensive.

Repurposing vs. Optimized Design (Jakob Nielsen’s Alertbox)

Repurposing vs. Optimized Design (Jakob Nielsen’s Alertbox)

See on Scoop.it – Vimi – The Inside Scoop It’s cheap but degrading to reuse content and design across diverging media forms like print vs. online or desktop vs. mobile. Superior UX requires tight platform integration. See on www.useit.com

Is the Facebook Flotation its Best Marketing Trick Yet?

Is the Facebook Flotation its Best Marketing Trick Yet?

Today marks the start of one of the biggest and most talked about share flotations as Facebook braces itself for share trading.

Google Totally Blows Away Facebook On Ad Performance

Google Totally Blows Away Facebook On Ad Performance

Facebook’s click-through rates are pathetic. Read the full story on businessinsider.com

Boosting Hotel Revenue with Technology – Keynote

Boosting Hotel Revenue with Technology – Keynote

How are you using technology to boost your hotel’s Marketing efforts? Enjoy the presentation and challenge your marketing team with the included questionnaire.  See on www.appyhotel.com