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3 Things To Know For Your Website To Succeed

| October 24, 2011 | 5 comments
website funnel goal

The ideal website funnel is an uninterrupted path from the source of your traffic to your website goal

Last week I had the great pleasure of being invited to give a workshop at one of Pacharee (Nui) Pantoomano‘s monthly BNOW events at the The Foreign Correspondents Club near Chidlom BTS.

Concept

The workshop’s concept is that:

“Your website is only as good as the opportunities it creates for your business”

I truly believe all online marketing efforts should measure up to this simple and pragmatic benchmark if they’re to be successful. Frankly I feel that one can easily substitute the word “Website” for the word “Marketing” and be done with it…

This is an ongoing theme I’ve been exploring throughout my professional career and is also referenced in one of my earlier presentations (See: “There’s Nothing New Under The Sun, Or Is There?“)

In a Nutshell

“3 Things You Need to Know…” teaches you how to:

  1. Set a goal for your website
  2. Plan towards your goal
  3. Measure your success
The presentation introduces the concept of an “Ideal Website” and presents the idea that the further we stray from this ideal the less likely we are to succeed simply because users are more likely to leave our website without completing our designated goals. The presentation also introduces the idea of a “Conversion Funnel” and explains how to design these to serve your goals. Finally the presentation lists a few simple yet important tips for measuring success and avoiding failure.
The presentation refers to worksheets designed to assist you with he process of defining your website’s goals, funnels and content. These can be accessed here (note the links are case-sensitive):
I hope you find this workshop presentation to be of value.
If so please feel free to share with friends and colleagues…
Also I’m always happy to hear feedback, questions, and suggestions, (anything really…)
Cheers,
Mike : )
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Category: How Tos

About the Author: My name is Mike Darnell & I want to help you get the most out of your online business : ) Reach me at: mike[at]KPIs[dot]co