Product Details to Include on Your Ecommerce Site
One of the questions I’ve been repeatedly asked by clients is:
“What details should I provide on my website’s product pages?”
The short answer is: All of them!
But seriously…
A more elaborate answer is that works well with clients that have existing sales experience is:
Be sure to include all the details you list when making successful pitches in face-to-face sales situations.
Here are some ideas:
- Product category
- Product name – Include keywords
- Description – Detailed, KEYWORD RICH
- Product image – Ideally no smaller than 250px * 250px
- Additional images – Filenames also serve SEO purposes
Electronics and hardware
For electric goods and hardware you might also consider:
- Technical information
- Product Testimonials and Reviews
- Warranty details
- Support details
Beauty, health and wellness
Beauty, health and wellness products can list:
- Benefits
- Usage, dosage and application
- Ingredients
- Packaging and delivery (some items require discretion)
Luxury goods
Luxury items typically would list:
- Audience
- Usage tips
- Pricing info
- Product options: Color, finish, size, etc
Money making/saving extras
Additional details that can greatly increase your income:
- Up-sell/Cross-sell opportunities
- Translated description
Soliciting customer reviews and tags is a great low-effort way to generate additional unique content for your product pages. The benefits of collecting user feedback on every product obviously far exceed the realm of ecommerce…
Long term benefits
In the long run investing in your product descriptions generates additional benefits that are less obvious initially. Benefits you’re more likely to enjoy include:
- Increased conversions and sales
- Better likelihood to have decent search ranking
- Ready for product listing enhancements such as ecommerce videos
