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Category: Business Strategy

What is the relation between your Facebook Page and having a Mobile Friendly Website?

Why Facebook and a Mobile Friendly Website Go Hand-in-Hand

With the World Wide Web now entering its 20’s, pretty much any business owner that hasn’t been living under a rock for the last two decades already knows you need to have a good website to gain new customers and keep current ones engaged and happy. This is a welcome change, because I remember trying [...]

At the Bang Kapi Rotary club, Bangkok

Case Study: Implementing Zoho, Basecamp & Google Software-as-a-Service (SAAS) in a web agency

On a couple of recent occasions I’ve had the honor of being asked to present the implementation of Software-as-a-Service (AKA SAAS) and Cloud services to entrepreneurs and business people here in Bangkok. The first invitation came as a follow up to a similar talk I gave initially to the “Young Professional” circle of the French Thai [...]

Your productivity not what it used to be?

BaseCamp: The Online Project Management System You Can’t Live Without

If you are running your own business, chances are, you’ve already run into the challenge of having a growing list of documents, to-dos, and conversations that are nearly impossible to keep track of. Enter BaseCamp, an easy-to-use online project management tool favored by some of the world’s largest corporations, from National Geographic, to the WWF, [...]

There’s nothing new under the sun... Or is there?

In Marketing There’s Nothing New Under the Sun, Or Is There?

In marketing education, there is often a focus on finding the latest and greatest ways to reach consumers and clients. Many marketing programs in higher education, like the one’s profiled on this marketing degree site, have a strong focus on the newer technologies and practices in marketing, yet often neglect some of the more established [...]

Happy 2011 Y'all!

Finding Effective Substitutes to Represent Your Business at BNI

New Years’ hangovers are beginning to fade away and my fellow chapter members at BNI United Bangkok are all gradually gearing up to what promises to be an excellent year for us all. This week marks the last of the presentation series based on the “12 Weeks of BNI Fundamentals” booklet that was given to [...]

Following up on business referrals

Following up on Business Referrals

Last week I returned to my duties as the Networking Education Coordinator for my chapter after the week before I had to fill in for our president Ludovic Gallerne, who was in London. Playing president for a week was good fun but I’m glad to return to my humble origins. Anyway as the following video [...]

Do you know what a BNI Tier 3 Referral is? No? Stick around!

Getting Tiered Referrals from your Business Network

Those of you following this blog probably noticed things have been rather quiet around here for the past two weeks. What can I say, between moving houses, doing a rush marketing-presentation job for GetFitAsia.com, travelling to Laos, AND hosting my best mate Noam, who came over to Bangkok from Israel for a visit, life has been kinda [...]

Increasing Key Performance Indicators for content without resorting to porn

Increasing Key Performance Indicators For Content (without resorting to porn)

Content networks and sites are usually dependant on advertising for their income. This makes their Number of Page Views per Unique Visit one of their most important Key Performance Indicators. The reason this KPI attracts my special interest is because in many cases it presents an opportunity for an easy improvement which directly and immediately [...]

Apple - Big in Japan

Lessons to learn from Apple’s conquest of Japan

Although the recent iPhone 4 fiascos have definitely damaged Apple’s brand it’s important to put things into perspective. Apple is still an incredible success story. For example according to The Wall Street Journal, Apple sold 1.7 million phones in the fiscal year ending March 31, 2010. That’s 72% of all the smartphones sold in Japan. This [...]