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Category: Business Strategy

Is the Facebook Flotation its Best Marketing Trick Yet?

Is the Facebook Flotation its Best Marketing Trick Yet?

Today marks the start of one of the biggest and most talked about share flotations as Facebook braces itself for share trading.

Boosting Hotel Revenue with Technology – Keynote

Boosting Hotel Revenue with Technology – Keynote

How are you using technology to boost your hotel’s Marketing efforts? Enjoy the presentation and challenge your marketing team with the included questionnaire.  See on www.appyhotel.com  

9 Deadliest Start-up Sins

9 Deadliest Start-up Sins

Inc. magazine is publishing a 12-part series of excerpts from The Startup Owner’s Manual, the new step-by-step “how to” guide for startups. Read the full story on steveblank.com

E-commerce Landscape 2012

E-commerce Landscape 2012

For a Future-Friendly Web be ready for Mobility Now

For a Future-Friendly Web be ready for Mobility Now

As the digital landscape continues to become more complex, it’s essential for us to start thinking beyond the desktop and embrace the unpredictability of the future – multiple platforms all acting in unison to market products and services to an increasingly fragmented audience…

What is the relation between your Facebook Page and having a Mobile Friendly Website?

Why Facebook and a Mobile Friendly Website Go Hand-in-Hand

With the World Wide Web now entering its 20’s, pretty much any business owner that hasn’t been living under a rock for the last two decades already knows you need to have a good website to gain new customers and keep current ones engaged and happy. This is a welcome change, because I remember trying [...]

At the Bang Kapi Rotary club, Bangkok

Case Study: Implementing Zoho, Basecamp & Google Software-as-a-Service (SAAS) in a web agency

On a couple of recent occasions I’ve had the honor of being asked to present the implementation of Software-as-a-Service (AKA SAAS) and Cloud services to entrepreneurs and business people here in Bangkok. The first invitation came as a follow up to a similar talk I gave initially to the “Young Professional” circle of the French Thai [...]

Your productivity not what it used to be?

BaseCamp: The Online Project Management System You Can’t Live Without

If you are running your own business, chances are, you’ve already run into the challenge of having a growing list of documents, to-dos, and conversations that are nearly impossible to keep track of. Enter BaseCamp, an easy-to-use online project management tool favored by some of the world’s largest corporations, from National Geographic, to the WWF, [...]

There’s nothing new under the sun... Or is there?

In Marketing There’s Nothing New Under the Sun, Or Is There?

In marketing education, there is often a focus on finding the latest and greatest ways to reach consumers and clients. Many marketing programs in higher education, like the one’s profiled on this marketing degree site, have a strong focus on the newer technologies and practices in marketing, yet often neglect some of the more established [...]

Happy 2011 Y'all!

Finding Effective Substitutes to Represent Your Business at BNI

New Years’ hangovers are beginning to fade away and my fellow chapter members at BNI United Bangkok are all gradually gearing up to what promises to be an excellent year for us all. This week marks the last of the presentation series based on the “12 Weeks of BNI Fundamentals” booklet that was given to [...]