As the digital landscape continues to become more complex, it’s essential for us to start thinking beyond the desktop and embrace the unpredictability of the future – multiple platforms all acting in unison to market products and services to an increasingly fragmented audience…
Imagine you’re browsing a bookshop and you pick up a book and read the first few paragraphs. If these catch your interest you may read a few more and perhaps buy it. If they don’t catch your interest you would put the book back and continue to browse. People read sales literature, adverts, documents and [...]
Social bookmarking sites allow users to save their bookmarks online instead of on their local machine, making them accessible from anywhere as well as shareable. The largest and best known of these sites is probably Delicious.com however others exist, such as Xmarks.com, Stumbleupon.com and Diigo.com. One of the more interesting twists on this idea is Pearltrees.com [...]
Content networks and sites are usually dependent on advertising for their income. This makes their Number of Page Views per Unique Visit one of their most important Key Performance Indicators. The reason this KPI attracts my special interest is because in many cases it presents an opportunity for an easy improvement which directly and immediately [...]
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