E-commerce Landscape 2012
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Category: Ecommerce
May 14, 2012 | 0 comments | View Post
Product Details to Include on Your Ecommerce Site
One of the questions I’ve been repeatedly asked by clients is: “What details should I provide on my website’s product pages?” The short answer is: All of them! But seriously… A more elaborate answer is that works well with clients that have existing sales experience is: Be sure to include all the details you [...]
January 9, 2012 | 0 comments | View Post
How to Edit Your Products on Your Magento Website
Magento is one of the most powerful and robust open source ecommerce platforms available to online vendors. We love it for it’s smart feature set, robustness, and intuitive interface. It’s our “platform of choice” when building ecommerce websites for our clients, and its ongoing development is pretty much guaranteed now that it has been purchased [...]
Web Videos and Mobile Internet, and their Inevitable Convergence…
It doesn’t take a painstaking study to realize that Web Video consumption and Mobile Internet adoption are closely related. Being a child of the 70s I was recently quite impressed to learn that we’re now spending more time reading our phones that we do newspapers and magazines. Simply go on the public transport system closest to where [...]
December 14, 2011 | 3 comments | View Post
Viral Videos – Are they good for YOU?
Social media ROI is increasingly becoming a topic of interest to Marketing Directors. I recently published my own two cents here – “Social Media KPIs?“ and this post is something of a follow up spawned from the insights gained there, and from my ongoing work with Treepodia following the uses of Online Video for Ecommerce. Interestingly [...]
November 17, 2011 | 0 comments | View Post
Writing Product Descriptions that Will Help You SELL!
For online retailers the difference between failure and success can very often depend on the quality of the presentation they provide for their products. Most notably the pictures and text description that describe the offering. Unfortunately far too often one runs into websites where product listings are little more than a name and price. This [...]
Video’s Influence on your Conversion Funnel’s KPIs
Ecommerce conversion funnels have 4 distinct phases, each associated with a specific set of Key Performance Indicators (KPIs): Awareness Interest Consideration Conversion Depending on how and where you add videos to your site you can benefit from increases to the KPIs associated with each of them: 1. Using Video to increase “Awareness” KPIs Our goal [...]
Justin Bieber Fuels Privacy App Sales
A strange tale that weaves together teen celebrity Justin Bieber, Twitter, mobile privacy & marketing moxie is emerging online over the past 48 hours. It seems Bieber’s latest Twitter shenanigan (he has over 4,500,000 followers) is turning out to be an unexpected sales driver for mobile privacy app FlexiSHIELD) A butterfly Tweeting it’s wings on [...]
August 19, 2010 | 0 comments | View Post
Video, Fashion and Ecommerce
Every marketing professional worth his salt knows that in sales: “Words are only as good as the numbers beneath them” Thanks to an interesting case study published earlier this year by ecommerce video provider Treepodia the claims that video can help push online sales have now not only been validated, but also quantified for online [...]
August 18, 2010 | 0 comments | View Post
