One of the questions I’ve been repeatedly asked by clients is: “What details should I provide on my website’s product pages?” The short answer is: All of them! But seriously… A more elaborate answer is that works well with clients that have existing sales experience is: Be sure to include all the details you [...]
Magento is one of the most powerful and robust open source ecommerce platforms available to online vendors. We love it for it’s smart feature set, robustness, and intuitive interface. It’s our “platform of choice” when building ecommerce websites for our clients, and its ongoing development is pretty much guaranteed now that it has been purchased [...]
LinkedIn Company Pages are one of the less known, but more powerful tools the platform offers. A LinkedIn company page enables you to: Better market your company via increased visibility and credibility Publish jobs for fees starting at US$95 for a 30-day posting in Thailand Publish services and request testimonials from clients Watch out! One of the annoyances I’ve [...]
Increasingly businesses are adopting social media as part of their marketing, and with good cause – Consumers are no longer simply hitting the web to run generic business related searches. More and more often they’re also including social web queries in their research, to try and get the low-down on a particular company, product or [...]
Last week I had the great pleasure of being invited to give a workshop at one of Pacharee (Nui) Pantoomano‘s monthly BNOW events at the The Foreign Correspondents Club near Chidlom BTS. Concept The workshop’s concept is that: “Your website is only as good as the opportunities it creates for your business” I truly believe all online marketing efforts [...]
Often we want to add a map to our website, this could serve any number of purposes. Showing something prosaic as the cool neighborhood next to your apartment, or listing the global locations of all your company’s offices. Why use Google Maps? Either way one of the best ways to add a map to your [...]
This post originated from a tutorial I needed to prepare for my friend and client Hank Shrier for his website GBNpublishing.com (a publishing-house/book-shop). Hank is a strong believer in the value of online video content and his basic idea for his site was to have as much of the content as possible in video form, including his [...]
The Web now connects people not only globally, but also at the hyper-local level too, something I was reminded of last Thursday when my friend John Cassella of Baker-Tilly Thailand gave me the opportunity to revisit a few online event management services I’m familiar with when he asked me for advice on how to make [...]
LinkedIn Fact and Figures With over 90,000,000 million members from more than 200 countries around the world (including top executives from ALL of the 2010 Fortune 500 companies) LinkedIn is not only the largest professional social network online, but also the most important and influential. Interestingly LinkedIn also happens to be one of the earliest [...]
For online retailers the difference between failure and success can very often depend on the quality of the presentation they provide for their products. Most notably the pictures and text description that describe the offering. Unfortunately far too often one runs into websites where product listings are little more than a name and price. This [...]
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