A while back I covered here a cool service called Pagemodo that makes creating a funky Facebook page for your business easy and fun. This week I got a nice email from their PR, Chuck Hester, with a cool infographic and some very interesting information Pagemodo has collected over the past two months from 1,674 [...]
As social media moves into the mainstream of marketing there’s a growing body of content addressing and suggesting KPIs for measuring it. Recently I’ve even encountered a SEOmoz post that tackles the issues. Here in Bangkok I’ve been asked about Social Media KPIs twice in the past few months, and I must say it seems I [...]
August’s Newsletter covers: How to create and add a customized Google map to your website Commercial Presentation Basics – Make yours ROCK! From our partners: How to double your video views with one small tweak GOOGLE MAPS – the best way to integrate a map into your website Often we want to add a map [...]
Social bookmarking sites allow users to save their bookmarks online instead of on their local machine, making them accessible from anywhere as well as shareable. The largest and best known of these sites is probably Delicious.com however others exist, such as Xmarks.com, Stumbleupon.com and Diigo.com. One of the more interesting twists on this idea is Pearltrees.com [...]
Ecommerce conversion funnels have 4 distinct phases, each associated with a specific set of Key Performance Indicators (KPIs): Awareness Interest Consideration Conversion Depending on how and where you add videos to your site you can benefit from increases to the KPIs associated with each of them: 1. Using Video to increase “Awareness” KPIs Our goal [...]
Content networks and sites are usually dependent on advertising for their income. This makes their Number of Page Views per Unique Visit one of their most important Key Performance Indicators. The reason this KPI attracts my special interest is because in many cases it presents an opportunity for an easy improvement which directly and immediately [...]
Every marketing professional worth his salt knows that in sales: “Words are only as good as the numbers beneath them” Thanks to an interesting case study published earlier this year by ecommerce video provider Treepodia the claims that video can help push online sales have now not only been validated, but also quantified for online [...]
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