It doesn’t take a painstaking study to realize that Web Video consumption and Mobile Internet adoption are closely related. Being a child of the 70s I was recently quite impressed to learn that we’re now spending more time reading our phones that we do newspapers and magazines. Simply go on the public transport system closest to where [...]
Social media ROI is increasingly becoming a topic of interest to Marketing Directors. I recently published my own two cents here – “Social Media KPIs?“ and this post is something of a follow up spawned from the insights gained there, and from my ongoing work with Treepodia following the uses of Online Video for Ecommerce. Interestingly [...]
Ecommerce conversion funnels have 4 distinct phases, each associated with a specific set of Key Performance Indicators (KPIs): Awareness Interest Consideration Conversion Depending on how and where you add videos to your site you can benefit from increases to the KPIs associated with each of them: 1. Using Video to increase “Awareness” KPIs Our goal [...]
Every marketing professional worth his salt knows that in sales: “Words are only as good as the numbers beneath them” Thanks to an interesting case study published earlier this year by ecommerce video provider Treepodia the claims that video can help push online sales have now not only been validated, but also quantified for online [...]
Earlier this week Thailands’ normally dreary Tourist Police Division surprised the world by releasing a youtube clip showing a group of officer doing a nifty dance cover of Korean pop-hit “Sorry Sorry Super Junior” (슈 퍼주니어3집). The clip immediately became one of Thailand’s most successful Viral Videos ever, hitting hundreds of thousands of views within [...]
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