The depth of vision expressed in Bill Gates’s “Content is King” article from 1996 is truly incredible, and reaffirms my notion that “There’s Nothing New Under the Sun” when it comes to human behavior. How this relates to Online Marketing is a theme I’ve personally been developing in courses and seminars for the past 5 [...]
Mailchimp email marketing platform review Recently i’ve had the chance to handle a number of email projects for clients. This post is dedicated to sharing the insights I’ve gained with the hope that you too find them beneficial. A word of background is in order first: A few years ago I served as creative director for [...]
Email Ethics The ethics of email marketing are founded on a simple single understanding: People’s in-boxes are as much part of their private domain as are their bedrooms. You wouldn’t barge into someone’s bedroom uninvited would you? So don’t barge into their in-box either… The Golden Rule of ancient Greek philosophy, shared by virtually every [...]
Email is still very much a staple of any serious online marketing effort. Email delivers high ROI. Provides a reliable Push mechanism for talking with your clients &, despite the encroachment of social media, still reigns strong with demographics above 30. Here are 10 Do’s & Dont’s to follow in order to get the most [...]
|
|
|
|
|
| 
|