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Category: Web Marketing

Google Totally Blows Away Facebook On Ad Performance

Google Totally Blows Away Facebook On Ad Performance

Facebook’s click-through rates are pathetic. Read the full story on businessinsider.com

E-commerce Landscape 2012

E-commerce Landscape 2012

For a Future-Friendly Web be ready for Mobility Now

For a Future-Friendly Web be ready for Mobility Now

As the digital landscape continues to become more complex, it’s essential for us to start thinking beyond the desktop and embrace the unpredictability of the future – multiple platforms all acting in unison to market products and services to an increasingly fragmented audience…

Content is King by Bill Gates

Content is King by Bill Gates

The depth of vision expressed in Bill Gates’s “Content is King” article from 1996 is truly incredible, and reaffirms my notion that “There’s Nothing New Under the Sun” when it comes to human behavior. How this relates to Online Marketing is a theme I’ve personally been developing in courses and seminars for the past 5 [...]

Mailchimp email marketing platform review

I’m in Love with an Email Ape

Mailchimp email marketing platform review Recently i’ve had the chance to handle a number of email projects for clients. This post is dedicated to sharing the insights I’ve gained with the hope that you too find them beneficial. A word of background is in order first: A few years ago I served as creative director for [...]