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Tag: "Facebook"

Is the Facebook Flotation its Best Marketing Trick Yet?

Is the Facebook Flotation its Best Marketing Trick Yet?

Today marks the start of one of the biggest and most talked about share flotations as Facebook braces itself for share trading.

Google Totally Blows Away Facebook On Ad Performance

Google Totally Blows Away Facebook On Ad Performance

Facebook’s click-through rates are pathetic. Read the full story on businessinsider.com

How are Small Businesses Using Facebook?

How are Small Businesses Using Facebook?

A while back I covered here a cool service called Pagemodo that makes creating a  funky Facebook page for your business easy and fun. This week I got a nice email from their PR, Chuck Hester, with a cool infographic and some very interesting information Pagemodo has collected over the past two months from 1,674 [...]

There’s nothing new under the sun... Or is there?

In Marketing There’s Nothing New Under the Sun, Or Is There?

In marketing education, there is often a focus on finding the latest and greatest ways to reach consumers and clients. Many marketing programs in higher education, like the one’s profiled on this marketing degree site, have a strong focus on the newer technologies and practices in marketing, yet often neglect some of the more established [...]

Promotions used to be pretty basic...

What are you doing to take advantage of the rise of e-Commerce and Social Media?

Commercial promotions used to be pretty basic propositions – Think up a nice incentive to offer people, wrap it up in a nice package, have some good looking women prancing around with it publicized across their softer bits and BAM, You’re done…. For better or for worse the web has changed that dynamic and thanks [...]