Those of you that have been following my reviews will have noticed by now that I avoid writing negative ones. The reason for this isn’t that I’m incapable of being scathing, but rather something my dad once told me. He said: “Son, if you haven’t got anything nice to say about something, you’re better of saying nothing” [...]
Mailchimp email marketing platform review Recently i’ve had the chance to handle a number of email projects for clients. This post is dedicated to sharing the insights I’ve gained with the hope that you too find them beneficial. A word of background is in order first: A few years ago I served as creative director for [...]
Most of us have have something of a love hate relationship going on with our email - On the one hand it’s one of the most powerful & versatile communication tools we have at our disposal, but on the other hand we’re all faced daily with the tedious task of sifting through the tons of crap we find clogging our [...]
Content networks and sites are usually dependent on advertising for their income. This makes their Number of Page Views per Unique Visit one of their most important Key Performance Indicators. The reason this KPI attracts my special interest is because in many cases it presents an opportunity for an easy improvement which directly and immediately [...]
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