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Tag: "social media KPIs"

Viral Videos - Is the Hype good for YOU?

Viral Videos – Are they good for YOU?

Social media ROI is increasingly becoming a topic of interest to Marketing Directors. I recently published my own two cents here – “Social Media KPIs?“ and this post is something of a follow up spawned from the insights gained there, and from my ongoing work with Treepodia following the uses of Online Video for Ecommerce. Interestingly [...]

Social Media KPIs?

Social Media KPIs?

As social media moves into the mainstream of marketing there’s a growing body of content addressing and suggesting KPIs for measuring it. Recently I’ve even encountered a SEOmoz post that tackles the issues. Here in Bangkok I’ve been asked about Social Media KPIs twice in the past few months, and I must say it seems I [...]