Subscribe via RSS Feed Connect with me on LinkedIn Connect with me on Flickr

Tag: "Social Media"

Managing a Social Media crisis - How do you deal with mud on your face?

How to Manage a Social Media Catastrophe

Increasingly businesses are adopting social media as part of their marketing, and with good cause – Consumers are no longer simply hitting the web to run generic business related searches. More and more often they’re also including social web queries in their research, to try and get the low-down on a particular company, product or [...]

Social Media KPIs?

Social Media KPIs?

As social media moves into the mainstream of marketing there’s a growing body of content addressing and suggesting KPIs for measuring it. Recently I’ve even encountered a SEOmoz post that tackles the issues. Here in Bangkok I’ve been asked about Social Media KPIs twice in the past few months, and I must say it seems I [...]