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Tag: "treepodia"

Bosting Conversion Funnel Key Performance Indicators via Video

Video’s Influence on your Conversion Funnel’s KPIs

Ecommerce conversion funnels have 4 distinct phases, each associated with a specific set of Key Performance Indicators (KPIs): Awareness Interest Consideration Conversion Depending on how and where you add videos to your site you can benefit from increases to the KPIs associated with each of  them: 1. Using Video to increase “Awareness” KPIs Our goal [...]

October 13, 2010 | 1 comment | View Post
The fashion industry has a lot going for it...

Video, Fashion and Ecommerce

Every marketing professional worth his salt knows that in sales: “Words are only as good as the numbers beneath them” Thanks to an interesting case study published earlier this year by ecommerce video provider Treepodia the claims that video can help push online sales have now not only been validated, but also quantified for online [...]

August 18, 2010 | 0 comments | View Post